When people think of digital marketing these days the first thing that comes to mind is social media. Social media, that thing we post to on the internet, which lets our friends know who and where we are.
At least, that’s what we tell ourselves,
In a new study published by the Journal Depression and Anxiety, a 10 percent increase in negative social media experiences was correlated with a 20 percent increase in the reporting depressive symptoms.
In another study published by Brian A. Primack, M.D., Ph.D., a senior author of the research project and the director of Pitt’s Center for Research on Media, Technology and Health, compared two groups of individuals.
participants used social media 61 minutes per day and visited various social media accounts 30 times per week on average.
The second group,
Users classified as individuals who viewed social media less frequently, under 30 times per week.
In short after crunching the number Dr. Primack found that participants that who social media very frequently have 2.7 times the likelihood of depression further supporting the findings from the study published in the Journal, Depression and Anxiety.
So if social media is known to be correlated with anxiety and depression. Why do we still go on social media?
The answer is simple, we all look for someone, some group of people, a community to remind us of the most important thing a person can ever understand, it’s okay. you are okay.
We go on social media to remind ourselves we are okay and sometimes we get it. Sometimes it feels good to be in solidarity with a large group of people, only most times we don’t.
We go on social media and are reminded of who we aren’t and that leaves us with the concern of we are not okay. It’s the feeling of not being okay that keeps us coming back to social media, for reassurance.
And here lies the delima for everyone reading this. We live in a world with more opportunity to start a business, blog, turn a passion into a life, be know for things we care about than ever before, and social media is a key part of this.
Once again the answer is simple.
Time to stop complaining, sharing blogs pointing out the negatives of the world without a positive message, holding up articles a sound bits written by people to get your attention who ultimately only care about us pushing the share button.
To pick a mission. Share something you believe in. Write something positive with a vision for how the world should be, not just how it’s not. Be the person people look to for hope. Hold on to that. Believe that.
And at the end of the day, it turns out that company’s and positive future based messages that push the world forward are the ones who do.
Social media amplifies peoples general overall thoughts and well being. If we want to change the statistics currently being circulated around social media it starts with one thing changing ourselves.
How are you working to change the world through social media? Comment your message below.